The Brand
Your brand is the key piece of our strategy
The brand is the idea, the story that exists in the mind of customers.
The brand is also the core aspect of the strategy since it has an immediate impact/influence on the market; it represents and communicates the Company values and marks out the competitive advantage; in the brand, there is the past, the present and the future potential success.
The brand is the most tangible of the intangible assets and represents between 30% and 80% of the total Company value. We help your organization to protect and increase the value of this strategic asset of your Company.
WHAT WE DO
Our practices offer the right solutions to enhance the value of your brand in a tailor-made approach. We can help your Company to better design the branded business model and/or the sustainable operational model and/or to train your team around values and behaviours that better fit and convey the Brand DNA to build coherence between your brand, your people, your processes and your products.
BRAND VALUATION
Our practice is the starting point able to assess where your Brand is and where it can goBRAND VALUATION
Brand is (one of) the most important asset a Company has: we evaluate Brands as a first step to understand both the potential value and the financial value or your asset. A starting point able to assess what is your Brand’s equity, which are your strengths, parities and weakness in the competitive arena, and where your Brand can go (in collaboration with ICM Advisors).
BRAND STRATEGY 3D MODEL
The right route to increases your Brand value in an environment influenced by three dimensions: the world outside, the marketplace, the Brand DNA.BRAND STRATEGY 3D MODEL ©
With our brand strategy 3D Model we set the right route to keep the optimal balance in terms of processes, people and products. We set the right route to best express the potential value of the brand in the continuous evolution of the global marketplace by keeping the optimal balance in terms of processes, people and products.
CORPORATE BRANDING
The practice that sets with clarity your best and unique values and behaviour statement able to engage the team in adopting them in every activity, action and interaction inside and outside the company.CORPORATE BRANDING
To effectively support your brand values and ensure stability to your brand, you need to go beyond your products engaging your stakeholders, reassuring them with clarity, coherence, credibility, authenticity and emotions. Our Corporate Branding practice aims to set your best values and behaviours statement and is closely related to our Internal Branding practice to engage the team in adopting values and behaviours in every activity, action and interaction inside and outside the company.
INTERNAL BRANDING
People make companies and brands and they need to be engaged and committed around the brand values to be the passionate witnesses and supporters of the values of the brand.INTERNAL BRANDING
People make companies and brands and they need to be engaged and committed around the brand values. With our Internal Branding practice, we help companies to deliver authentic experiences to their employees making companies credible and coherent to brand values creating proudness, passion and motivation around the company and the brand. Because to be good in delivering a winning customer experience to stakeholders, organizations require to be at their best internally in terms of experience, services and coherence provided to their employees.
BRAND MEASURE
The practice that offers you the certainty of always being aware of where you are, where you are going and where your customers want to go, why they buy (or don’t buy…).BRAND MEASURE
Our Brand Measure practice gives the opportunity to continuously control your track, your customers’ relation with your Brand, your competitors and the global on-going evolution. Efficient surveys, conducted through proprietary methodologies developed in collaboration with leader Research Institutions, will provide you: detailed and clear pictures of your customers’ expectations, behaviours and feelings, meaningful competitive analysis, effectiveness communication indexes to support your strategic decisions (also through periodic monitoring dashboards) to lead the marketplace while staying true and effective in terms of brand identity and preserving authenticity and coherence to your values.
BRAND EXPERIENCE MANAGEMENT
Our Customer Experience practice helps Brands to deliver a unique emotional, engaging Brand ExperienceBRAND EXPERIENCE MANAGEMENT
Unique Brands stand on unique values and deserve unique customer experiences to be consistently designed, delivered and managed. Our Customer Experience Practice helps Brands to deliver a unique emotional, engaging Brand experience both in the digital and in the brick and mortar world, enhancing the bond between your stakeholders and your Brand, increasing most sensitive KPI performances and reinforcing the credibility and equity of your Brand.
DIGITAL BRANDING
Our practice helps you to deeply understand the engaging relation between your Brand and your audience in the digital era to interact in an authentic, effective and coherent way.DIGITAL BRANDING
The digital and social communication is other than social networks: it is an integrated process that requires a deep understanding of the intangible engaging relation between your Brand and your audience through both the physical and the digital experience you provide to your customers. At TCSG with our Digital Branding Practice, we help our clients to design and set the right way, a tone of voice and contents to interact with their customers in an authentic, effective and consistent way.
INTERNAL BRAND COMMUNICATION
With our practice we help your Company to adopt the right way to “put in common” and share facts, news, information with a positive, visible impact on the Company’s climate.INTERNAL BRAND COMMUNICATION
Internal communication is commonly missed around the assertiveness of the modality adopted in companies. With our practice, we help your Company to adopt the right way to “put in common” and share facts, news, information. And, most of all, values and behaviours, so as to radically change the effects you may obtain through everyday internal communication. Thus will provide a visible and positive impact on Company climate, productivity, clearness and engagement around your Brand values and strengths.
BRAND OPERATING COHERENCE
We help management to keep coherence between Brand value, process and products in a sustainable and efficient demanding marketplace.BRAND OPERATING COHERENCE
In a sustainability and ethical focused marketplace, to preserve their brand value, Companies need to keep coherence with process, operations and products in an integrated and efficient way. To help management to succeed in this complex goal, with our Brand Operating practice we optimize the operating model working on organization, process design, to ensure the consistency of the adopted operating processes with the values of the Brand.
BRAND COOLNESS
With our practice we help brands to understand, measure and keep under control this key intangible driver of business success.BRAND COOLNESS
In a market increasingly influenced by intangible and emotional factors coolness is a key driver of success. But coolness is also a complex fundamental variable that for years has been both the “manna” that almost unpredictably came to nurture the success of the Brands, and the uncontrollable element able to suddenly disappear bringing away the linked successfulness. Coolness has always been considered difficult to control, problematic to be increased and impossible to be measured. With our practice we have developed (in collaboration with X.ITE) a methodology able to identify and measure the main elements that determine the coolness factor. Thus providing an extraordinary tool for evaluating and controlling this important variable, increasingly relevant in the Brand value chain.
CHECK OUR NUMBERS
BETWEEN THE VERY MANY BRANDS WE HAVE/HAD THE PRIVILEGE TO WORK WITH THERE ARE:
OUR WORKFLOW
1. WE LISTEN & LEARN
about your brand and your people
2. WE THINK & DEVELOP
the optimal tailor made strategy for you
3. WE PROPOSE & FINALIZE
the best sustainable solutions
4. WE ENGAGE & COMMIT
your management into the adoption process
5. WE HELP TO EASE
your team in the execution phase
We are an international highly experienced,
flexible, European network operating globally.
Lean, agile deployment and project execution rapid reporting through proprietary tracking technology.
